This Super Popular Asian Fast-Food Chain Just Debuted In America
Posted On August 3, 2021
An iconic crispy chicken chain with more than 1,300 locations throughout Asia is finally making its debut in the United States. Mom’s Touch, a brand that launched in South Korea in 1997 and quickly became the country’s #1 burger and chicken brand, is bringing its proprietary chicken sandwiches, outrageously delicious wings, and chicken fingers to American customers that are currently crazy about all things fast-food chicken.
According to QSR Magazine, the Asian chain that’s garnered major popularity on its home turf has just opened its first American location in Gardena, Calif., and is planning further expansion. WaBa Grill, which owns exclusive rights to the chain in the United States, announced plans for more locations throughout Southern California, including ones in Long Beach and City of Industry coming soon. Future growth is planned through franchising.
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So what can customers expect from the new chicken experts on the block? A pared down menu of high-quality food and punchy flavors. Mom’s Touch uses only fresh, never frozen chicken, which is seasoned with Cajun spices for a unique 24-hour marinating process, then hand-dipped in batter for an extra thick crunch.
Guests will encounter three signature chicken sandwiches—the real star among them being the skin-on thigh-meat sandwich—as well as chicken fingers and wings that come with a variety of sauces, like Fuego, Cheesy Onion, and Apple Zing.
What’s the chain’s secret to success? Everything is prepared in-house and made to order. “Just like Mom wants what’s best for you, so do we. At Mom’s Touch, we have set high standards on quality and service. Rather than taking shortcuts to save a cost and time, we take those extra steps and invest in the best equipment, processes and ingredients, like buttery brioche buns from our exclusive baker, to ensure our guests have the best chicken and sandwich experience possible,” says Mike Lee, Director of Marketing & Finance at Mom’s Touch.
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